January 12, 2026 (Brussels, Belgium) – Chinese electric vehicle maker XPENG has officially introduced its P7+ model to the European market, showcasing the car’s advanced 800-volt electrical architecture at the Brussels Motor Show 2026. The launch underscores XPENG’s strategic push into Europe as competition in high-performance EV segments intensifies.

According to XPENG, the 800V architecture enables ultra-fast charging capabilities, allowing the P7+ to add significant range in a shorter time compared with conventional EV platforms. Combined with the company’s suite of AI-enabled driver assistance systems and enhanced onboard computing, the P7+ aims to attract customers seeking high-tech performance and practical usability.

“The introduction of the P7+ in Europe represents our commitment to delivering premium EV experiences with cutting-edge technology,” said a spokesperson for XPENG. “Our 800-volt system, paired with European production collaboration, positions XPENG for sustainable growth across the region.”

Key Highlights of the Europe Debut

• 800V Electrical Architecture: The P7+ features a high-voltage platform that supports faster charging sessions, reducing downtime for long-distance travellers.

• AI-Enhanced Systems: The vehicle incorporates advanced driver-assist and smart cockpit technologies, leveraging XPENG’s proprietary AI modules for enhanced safety and convenience.

• European Focus: XPENG plans to produce the P7+ in collaboration with Austrian contract manufacturer Magna Steyr, reflecting a localisation strategy to better serve European customers.

• Market Rollout: Deliveries are expected to begin in April 2026, with availability initially spanning key markets in Western and Northern Europe.

Strategic and Market Implications

Automotive analysts view the P7+ launch as XPENG’s most significant step yet into the European EV arena, where Tesla, Volkswagen, and other legacy and emerging brands are aggressively competing. The high-voltage architecture provides not only faster charging performance but also positions the P7+ as a contender in premium segments where charging speed and range are key buying factors.

The European production partnership and targeted rollout strategy also signal XPENG’s intent to align with regional regulations, consumer preferences, and after-sales expectations. Local assembly through Magna Steyr could help mitigate tariff and logistics barriers while enhancing service responsiveness.

For European EV buyers, the P7+ offers a combination of performance-oriented engineering and smart, AI-driven features — a mix that is increasingly expected in next-generation electric cars. As the EV market matures, new entries like the P7+ are likely to intensify innovation and competition across price points and technical benchmarks.