This video highlights the latest enhancements to Zebra Technologies’ ZC300 Series card printers, focusing on the introduction of a **Dual-Sided Printing Module** and an optional **Smart Card Encoder**. The modular upgrades expand the capabilities of the ZC300 platform, enabling organisations to print on both sides of cards and encode smart card technologies (e.g., RFID, contact/contactless chips) directly during the printing process. These improvements are designed to streamline ID card issuance, improve security features, and support enterprise environments such as corporate access control, education, government credentials and event badges. Zebra positions these options as flexible add-ons that help businesses tailor their printing solutions to evolving credential technology and operational needs.