Article • cobots
Sunrise Robotics Accelerates Automation with ABB GoFa AI-Powered Cobot Cells

Sunrise Robotics has accelerated industrial manufacturing automation by deploying ABB Robotics' GoFa collaborative robots within its AI-powered autonomous robotic cells designed for high-mix production environments.
The European technology company, headquartered in Ljubljana, Slovenia, selected ABB GoFa cobots to deliver the high speed, precision, and operational reliability required for intricate pick-and-place, component positioning, and machine-tending operations.
Sunrise Robotics' intelligent cells combine onboard AI, built-in perception, and radar-based safety systems, allowing flexible collaborative automation solutions to operate seamlessly in human-centric industrial environments.
ABB GoFa's speed of up to 2 m/s enabled Sunrise Robotics to boost production throughput by 20%, increasing output from 72 to 90 parts per hour purely through software-based motion adjustments.
Robert Bevec, Product at Sunrise Robotics, stated:
"When you're deploying an intelligent, autonomous cell into a customer's production environment, every component must earn its place. ABB Robotics' GoFa arms give us the performance we need and the brand trust that makes our customers even more confident in what we've built."
Jose Manuel Bonilla Jimenez, Customer Success at Sunrise Robotics, stated:
"GoFa's open control architecture gave us the foundation to connect our AI directly to the physical world. By leveraging its flexible motion control capabilities, we increased throughput from 72 to 90 parts per hour through a single parameter change, with no modifications to our software, hardware or AI stack. That kind of flexibility is exactly what you need when you're optimizing live deployments for real customers."
Alessio Cocchi, Global Head of cobot sales at ABB Robotics, stated:
"By combining GoFa with AI in a proven collaborative robotics solution, organizations like Sunrise are enabled to innovate faster while maintaining the reliability their customers expect."
By uniting Sunrise Robotics' AI autonomy with ABB GoFa's hardware speed and open control architecture, the companies establish scalable robotic cells deployable inside manufacturing facilities in days rather than months.



