Article • industrial-robots
Promise Robotics Partners with D.R. Horton to Deploy Physical AI Micro-Factories for Homebuilding

Promise Robotics has signed a multi-year agreement with D.R. Horton, which will use its Factory-as-a-Service capabilities to produce more than 1,250 homes in the U.S. The Toronto-based company, founded in 2021, has integrated robotics, AI, software and manufacturing systems to connect the homebuilding workflow, from design translation and production planning through automated manufacturing and onsite installation.
The construction industry is fragmented and has been relatively conservative about adopting new technologies. As construction firms navigate persistent housing demand, labor shortages, rising costs and pressure to increase output, they are searching for more repeatable and scalable ways to expand production.
Ramtin Attar, Co-founder and CEO of Promise Robotics, stated:
"Homebuilding has long lacked the production infrastructure needed to scale with the speed, predictability, and efficiency of modern manufacturing. Physical AI changes that by creating a new production model that can expand capacity within and across markets. Our goal is to make that capability accessible to builders across North America and support the industry's long-term growth."
Promise Robotics' Factory-as-a-Service model enables homebuilders to access advanced production infrastructure without the cost, complexity or risk of developing and operating it themselves. The company's software can improve over time, allowing for reduced expenses. It is currently working with its own cloud-based simulations and KUKA industrial robot arms, but it is robot-agnostic.
Attar explained that the company takes a distributed manufacturing approach using microfactories. "We have a pretty deep tech stack, incorporating computer vision, LLMs for initial prep of data flows, and a reasoning model that's domain-specific," he said. "For every home we build, we produce 300 new images, 5,000 new tactile sources, and a lot of processes. We're very data rich, and that's why we present ourselves as a physical AI infrastructure and not just a technology."
The company can build a two-family home with two stories, a basement and a garage in one day, not including electronics, window installations and plumbing. That process typically takes two to three weeks. Promise Robotics is setting up its initial FaaS facilities in Edmonton and Calgary in Canada and Phoenix, with its own crews operating the systems for a tight feedback loop.
Brad Conlon, Senior Vice President for Strategic Growth and Innovation at D.R. Horton, stated:
"At D.R. Horton, we are always looking for innovations that can help us improve how we build. We are continuously focused on improving cycle times, increasing production capacity, and bringing greater consistency and predictability to our operations. Promise Robotics' integrated platform gives us a new capability to support those goals."
D.R. Horton, America's largest homebuilder by volume, is the first major U.S. homebuilder to use Promise Robotics' platform. Promise Robotics said its technology interprets existing home designs, generates production plans and robotic instructions, orchestrates manufacturing, and connects that production with site installation.
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