KUKA Group and TD SYNNEX Partner to Advance Physical AI Across Europe

KUKA Group has signed a strategic distribution agreement with technology distributor TD SYNNEX to expand European access to its autonomous mobile robot (AMR) portfolio, the companies announced in a joint press release.

The initial rollout targets the United Kingdom, France, Spain and Benelux, with additional European markets planned in coming quarters. The collaboration focuses primarily on autonomous mobile robots, with collaborative robots, educational packages, and industrial software expected to follow as the partnership matures.

As artificial intelligence expands into physical environments, the organizations seek to accelerate the adoption of Physical AI. The agreement connects operational technology like mobile robotics with IT infrastructure, including cloud, edge computing, and data analytics.

Hugo Graça, Senior Vice President, Specialized Solutions, Europe at TD SYNNEX, stated:

"Robotics and automation are becoming increasingly relevant across industries including manufacturing, logistics, healthcare and automotive. Through this agreement, partners can access KUKA Group's solutions backed by the training, enablement and support needed to develop new skills and create new revenue opportunities. We're excited to help partners take advantage of this opportunity and support end customers as they adopt automation."

Christoph Schell, CEO of KUKA Group, stated:

"AI is increasingly moving from the digital world into physical environments, creating entirely new opportunities for businesses to improve productivity, resilience, and competitiveness. Together with TD SYNNEX, we are expanding our reach into new customer segments and creating a scalable ecosystem that helps companies turn AI innovations into tangible business outcomes. This partnership is an important step in making automation and Physical AI more accessible around the world."

Partner onboarding begins immediately across primary launch markets, incorporating executive briefings, technical workshops, and specialized digital enablement. Technical instruction will be offered online and via KUKA Colleges, with dedicated digital growth resources hosted on TD SYNNEX's PartnerFirst platform.